Natural “American Spirit”.
It is organic, "all natural" and not tested on animals and certified "cruelty free" by PETA.
It’s a pack of cigarettes with a ‘Red Indian Chief’ motif on the box?
A damn good niche these guys have tapped into. Perhaps, they should have been less blatant about it, I mean a pack of cigarettes that is all natural, organic and certified by PETA gets to be morally right but virtuously wrong - though incidentally comic.
For the smoker who wants to communicate affluence this is a great product if he can get by the ‘inconsistency’ first.
But then again, if the smoker smokes despite the smoke, I guess a smoker sees no inconsistency. it is the non-smoker who does.
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