For the first time came across a product that is branded by a generic name, but the product does not represent the generic.
The company (Unilever) brands a product that looks like butter but technically it is not butter. Its margarine.
Technically butter is a derivative of milk.
And technically this product is made from Canola and soybean oil.
The actual brand is:
"I can't believe it is not Butter"
Yes that is the brand.
I think that would make up the longest brand in the history of marketing.
I also think it is a generic than a brand.
Inducing people to think this is butter where it is not - though they clearly mention it is not butter.
Also, no where on its package does it state the product is margarine.
And the incredulity is Unilever is pretty successful with this product.
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