WTD

World Toilet Day, yes sir-ee, 19th November, a day observed as WTD since 2001. Come to think of it, how do you observe such a day. For us Indian this ain’t too far fetched, you can observe such a day by just heading to a railway station or a beach or the river banks or the streets and you get the idea that everyday in India is WTD.
Which probably brings about the significance of WTD!!!
But we in India don’t look at toilet issues as a problem maybe we have been inured to it. The average person visits the toilet somewhere between 6-8 times a day over the lifespan of a human this works to about 2-3 years of ones life. This probably ranks toilet issues with illiteracy, poverty, housing and how much wood would a woodchuck chuck if a woodchuck could chuck wood.
Some additional statistics pretty similar to the ‘woodchuck’ one referred above; of the billion and upward population that India has today about 700 million and upwards defecate in the open. The statistics for the entire world as concerning toilet issues were at 2.6 billion, which puts India squarely responsible for one third of the toilet problem.
Elsewhere I happen to read that India is exporting portable toilets for the Chinese Olympics; ones that can be assembled and disassembled maybe the need is greater outside than domestic. Another country paranoid about terrorist attacks has built bomb-proof toilets maybe toilets are more valuable than human life - bomb bombs but toilets intact.
I don’t know maybe we have a sense of humour despite our deplorable disposition about the dearth of toilets; we have a toilet museum in India.
In terms of a business perspective, I think the toilet business is one that would never run dry provided you have a real killer of an idea to tap the turd market.